Akira Fujimoto

Cycles

1969年に作られたリサイクルマークに対し、進化したリサイクルマークを提案し続けるプロジェクト。
薄い途切れを見せながら1650万色の輪が交わり回り続ける。地球上で人間が生活している範囲はほんの表層でしかない。線の細い循環の輪は途切れてはまた繋がっていく。
21_21 DESIGN SIGHTで開催された「再生・再創造展」にREBIRTH PROJECTとして参加。

This is the project that people make suggestion of new recycle mark to the original in 1969.
The ring with 16.5 million of colors keeps circulating while gradually being disconnected at one point.
Living space of Human on earth is merely a part of the whole area.
The circulation ring in a fine line repeated the movement of disconnection and reconnection.
Joined "Reality Lab" at 21_21 DESIGN SIGHT as REBIRTH PROJECT. Akira Fujimoto was responsible for direction, design, and visual production.